How Experts Can Break Through The Revenue Ceiling And Guarantee Client Success Without Trading Their Time For Money
...With High-Ticket In̶f̶o̶r̶m̶a̶t̶i̶o̶n̶ Implementation Programs
How Experts Can Break Through The Revenue Ceiling And Guarantee Client Success Without Trading Their Time For Money
...With High-Ticket In̶f̶o̶r̶m̶a̶t̶i̶o̶n̶ Implementation Programs
Who Is This For?
We work with online information businesses that want to make the shift to an implementation business that guarantees results for their customers without having to trade their time for money. If you currently sell information in the form of online courses, ebooks, coaching, or consulting, keep reading to see how we can help your business become more profitable, more consistent, and more fun to run. We work with people who are tired of:
Inconsistent traffic: You’ve got an “audience” but it’s not very engaged and you seem to have tapped the full potential of your email list. You are getting some traffic and sales but you’re not sure from where and how people are finding you.
Low conversions: You don’t know what the customer journey looks like in your business and you are leaving too many decisions up to the visitor which causes them to leave before buying anything.
Thought about selling high-ticket: But can never crack the code or get over the mental blocks of “my market can’t afford it”
Tried group coaching: But completely undervalue it, people don’t get the best results and end up wanting 1:1 anyways
Stuck on endless 1:1 calls: If you’re currently offering coaching this is a nightmare. Going back-to-back with individual clients to constantly repeat yourself and solve the same problems over and over again. Taking your time and focus away from the activities that actually grow the business.
Chasing “passive income” with cheap online courses: You’ve spent hours and hours to create these incredible online courses but you can’t get them to consistently and reliably sell. And when they do, hardly anybody goes through the entire thing to actually get results.
Relying on referrals: If it weren’t for your existing customers sending you new business, your business probably wouldn’t be here right now
Overall unsure where to go next: You’ve made it this far in your business from YouTube videos, courses, and good ol’ hard work but you can’t seem to take things to the next level
I created this program because I was stuck in my business.
I was doing Done-For-You (DFY) services and couldn’t scale past a couple of clients because of the operational bottleneck.
I switched to Done-With-You (DWY) coaching and I was stuck on 1:1 calls all day, every day that burnt me out because I was trading my time for money and not getting paid enough in return. With all of that time spent on fulfillment, I couldn’t focus on the big picture in my business and I plateaued.
The whole time I was switching business models, I was working with people selling Do-It-Yourself (DIY) online courses that kept asking me “I’m getting a lot more sales which is great, but how can I get people to actually open up the course and consume the information?”
As I was trying to find what worked best for me and my clients, I realized that the answer wasn’t either DFY, DWY, or DIY, it’s a combination of all 3 working together in harmony to create a business that consistently gets incredible results, allows you to charge high-ticket prices, and doesn’t require you to trade your time for money.
An implementation business.
An implementation business has allowed me to grow my business with consistency and reliability.
Fulfillment takes me just a few hours per week and I’m still able to deliver some pretty incredible results to the people that I work with.
I’m able to charge what used to be my monthly revenue PER client with little-to-no objection.
I get to spend my time focusing on growing the business because I have an offer that runs without me.
I can consistently convert new, high-paying clients into my program because of the simple, yet effective sales system I have inside my business
And it’s not just me.
I’ve worked with course creators that were selling low-ticket products and couldn’t seem to get people to convert transition to high-ticket where they have people BEGGING to join their program
And coaches who are stuck on endless 1:1 calls every week, buy back their time without having to take a pay cut
And people that were doing “alright” in their education business crushed revenue goals they had never imagined by adding in a high-ticket offering
I can’t take all of the credit because everyone we work with is an expert in their own industry, they just needed a way to package that information up, sell it at a high-ticket price point, deliver it without being directly involved with fulfillment, and a sales machine that consistently turns eyes into leads and those leads into high-paying customers.
Here’s how it all works:
We identify the biggest results that you can deliver to your customers and structure your brand new high-ticket offer
Before creating any content, any processes, or systems, we sell the IDEA of the program to potential customers. We do this to validate product-market fit but also get you paid upfront before putting any extra work into creating anything.
From here we help you systemize and automate support and fulfillment down to just a few hours per week so you are able to deliver incredible results to your clients without having to be directly involved.
Once we have something that sells and delivers, we build you a streamlined and reliable sales process that turns eyes into leads, leads into interested prospects, prospects into high-paying customers, and customers into long-term raving fans of your brand that will be begging to buy more of your stuff.
Once this system is in place, growth becomes the name of the game. Working to grow your organic audiences on multiple platforms with just a few minutes every day so you are able to grow your brand, attract more people and push them into your sales process that converts followers into customers – like clockwork.
At this point running your business becomes scientific. You are able to pinpoint what’s working and what can be improved at every step of the customer journey.
No more guessing and hoping that things will improve.
Here’s how we do it:
1:1 Launch Call – Speed is the name of the game. Within 48 hours of joining the program, we’ll hop on a 1:1 call and diagnose the problems inside of your business that are keeping you from growing. From there, we’ll put together a quick-action plan to get you results as quickly as possible.
Custom Roadmap – We’ve helped dozens of businesses follow a proven process to grow but every business is different. We’re not just throwing things at you and telling you to “figure it out”. We’ll create a custom roadmap specific to your business and your needs so we can shortcut the road to success.
Step-by-step process – Follow a proven and continuously improving process to build and scale your implementation business
Slack support – Get 1:1 messenger support to get quick response to questions, extra accountability, and next steps so you never miss a beat
DFY assets – Use plug-and-play assets/frameworks/templates to quickly and efficiently implement our process into your business
Access to the community – Thrive in a community of other driven and motivated information entrepreneurs that are using their knowledge and experience to change the world
Twice-weekly implementation calls – Get support specific to you and your business and work through the toughest problems in your business
Asset reviews – Real-time feedback on everything you to create to make sure you are on the right path
No B.S. execution – You’re here for results and that’s our main focus. We’ll get to market as quickly as we can and see results within just a few days of joining
Plug-and-play systems – Create an automated and systemized back-end so you don’t have to get bogged down putting out fires and handling support
Problem-solving and decision making – View your business through a new lens and confidently be able to problem solve and make executive decisions that’ll grow your business
Custom client acquisition machine – We’ll build you the entire sales process to get more eyes that turn into leads, leads that turn into interested and qualified prospects, prospects that turn into customers, and customers that turn into long-term raving fans of your brand that continue to buy your stuff. This machine will work like clockwork to consistently convert eyes into high-paying customers so you don’t have to worry about where your next sale is coming from
Custom fulfillment guidelines to guarantee results for any type of business – Build a fulfillment process that delivers the biggest and best results for your clients within the shortest time
Grow your brand – Continuously feed organic growth with content that can be shared on multiple platforms, daily that just requires a few hours/week.
Create A High-Impact, High-Ticket Offer
We’ll take a deep-dive in your business and see what is truly driving results. From here we will work together to consolidate your efforts and information into a single high-ticket offer that will provide the biggest results to your students while allowing you to charge what you’re worth.
Even if you’re in a “poor niche” we will validate your new offer before creating anything to get you paid upfront before putting in any work.
In the end you’ll have a single offer to sell to one main customer which will allow you to put all of your focus into your new high-ticket offer which you know converts.
Align And Resonate With Your Students
The main reason that people don’t buy a product is not because of the product itself, it is because of the way that the product is positioned.
We will work with you to master your message and copywriting skills so that you can confidently and consistently turn window-shoppers into raving fans of your brand.
When you master your message and resonate with your audience, you will never struggle to convert strangers into customers again.
Create A Sales Funnel That Consistently Turns Eyeballs Into Dollars
You’ve created your offer and nailed down your message, now you need to put it all together into a sales funnel.
Your sales funnel will completely remove you from the sales process within your business.
Consistently and profitably turn complete strangers into paying customers that are going to love your brand for a very long time.
No more worrying about educating nurturing and converting your visitors. Your funnel will take all of this off your plate so that you can focus on the things that you truly enjoy.
Generate More Traffic Than You Know What To Do With
Once you know that your sales funnel is consistently turning eyeballs into dollars, it is time to scale things up.
We will show you exactly how to optimize and maximize your organic traffic so that you can make as many sales as possible for FREE.
Automate Everything And Remove Yourself
At this point you are ready to become the business owner that you are meant to be. Everything will be running in the background and growing your business for you.
You can use this extra time to focus on the tasks that you actually enjoy or even take an extra vacation or spend more time with your family, it’s up to you.
We will help you automate your business so that you are completely removed from the customer acquisition process and even the process of ascending these new customers into your high-ticket products and programs.
Time to Make the Change
Now that you know what you need to do, you need to actually do it.
You can waste your time and money trying to figure everything out for yourself…
Or we can take you through this entire process and get you results within 30 days or less, for a fraction of the price that it would cost you to do it on your own.
Don’t worry about the technical stuff, we take care of all of that for you. You just need to plug everything in to fit your business and you’re ready to go.
Just to be clear, this is for course creators that want to grow and make their business work FOR them, instead of being stuck working in the business.
Struggling To Sell A $300 Product To Having People Beg For A $2000 Offer
Background
Tom is a man-on-the-move. He’s running around hopping from state-to-state, editing TV shows, selling his information online and even doing in-person retreats, he is no mere mortal. When Tom first came to me, he wanted to sell his online courses to make some passive income but most importantly, bring in qualified prospects for his annual group training program. Easy enough. We built a funnel, put together a webinar, wrote up the emails, got people to show up and engage, got through his near-2-hour long presentation (he likes to talk) and finally pitched his $300 course aaaaaannnd – crickets. I believe he made 1 sale that night and a second one the next day totaling a whopping $600. I wasn’t satisfied to say the least. I caught the Q&A of his presentation and I noticed that everyone was asking questions about his group training course and nobody was talking about the digital course that they could get instant access to right now. Light bulb – let’s just push the $2000 program that people are begging for and skip all of the steps in-between.
The Results
Tom and I went back to the drawing board and decided to put all of our focus into the group course and within just a couple weeks after the webinar, Tom was able to close 4 new people into his group course at a $2000 price point – $8000 from a “flopped” webinar and a couple emails. And just to be clear, these were people that showed up to the webinar and were interested but also people that Tom hadn’t heard from in months/years that came crawling out of the woodwork to join the program.
The Process
Tom and I realized that people just want the one thing that will get them the biggest results, as fast as possible. The $300 carrot was dangled in front of them but there wasn’t much of a response because people knew there was something bigger and better down the road. We saw where the opportunity was and we just needed to bring awareness to the program when the time was right. Tom and I sat down and wrote a single email that took about 30 minutes to put together and sent it out to his audience. Within the next couple days, he had 8 calls booked onto his calendar and 4 closed deals with more sitting on the fence. All of this from people in his existing audience, nothing spent on paid ads. This shows just how much money is being left on the table and you just need to present an irresistible offer to the people that already know who you are and what you do.
Moving forward, Tom has another group course coming up that we are going to push as hard, if not harder to his existing audience to get as many high-ticket clients as possible. Once his two in-person programs are done, Tom usually goes in to hibernation to focus on the other aspects of his business but we are in talks of setting up a digital evergreen group training program that he can sell all year long from the comfort of his own home. With this program up and running, Tom can potentially shift his focus in his business and spend more time at home with his family and less time on the plane.
Niche: Outdoor Production
Founder: Tom Petry
From $0 to $8800 In Under An Hour With
A 200 Person List
Background
Gerard came to us with a couple of unique products that he was struggling to get consistent sales with. The majority of his time was spent at his day job being a lawyer (one of the good ones) so it was hard for him to consistently dedicate time and focus to his products/sales. He knew that his products worked well and people would buy them when he was able to leverage someone else’s audience but didn’t have much to work with himself.
The Results
We quickly got to work with Gerard and in just a couple of weeks had everything put together for his live webinar. Gerard was able to maintain an attendance of 60+ people for the entire webinar which was pretty incredible for his small audience of about 300 people combined. At the end of his value-packed webinar he made an offer for his new high-ticket offer and was able to convert 11 people into this $800 offer. He was live for less than an hour and made $8800 (at a 17% conversion rate). Gerard had to run to a wedding after his webinar but he was celebrating before he even got there because of his new-found success.
The Process
The first thing we did with Gerard was take a look at his product stack and consolidated everything down into one main high-ticket offer. We identified the hidden pain points in his audience and created an offer that solved every problem that his audience was experiencing. Once we knew what we were going to sell, we needed to figure out HOW we were going to sell it. After dissecting his offer and taking a look at his audience, we found a new angle to market his offer with and it took off.
How did we know?
Gerard created an incredibly simple opt-in funnel (literally just a template from convertkit) for his new live webinar that he hadn’t even created yet. I said it was time to run some traffic to the opt-in and see how the market responds. This is when I was hit with the “but what traffic Seth?”. I had forgot that Gerard only had an email list of about 200 unengaged people – not a whole lot to work with. I told Gerard that we had to work with what we got and he sent out the frst couple emails to build up some hype around this new webinar which was being marketed with his brand new angle. The response was immediate and out of the 200 people on his list, 48 registered within the first 48 hours. Not a whole lot in the grand scheme of things but it showed us two things – people are interested in this new process and Gerard needs to start building the webinar that he was going to be hosting live in less than a week. He took our proven webinar outline and added his content to the structure that we had already laid out for him and just like that he had all of the pieces in place to go live with his first webinar. Gerard spent less than an hour on his live webinar and was able to make over $7k from about two weeks of work that he spent his evenings on.
Now that he knows that his webinar converts well, he is able to reuse the recording and create an evergreen webinar funnel that will consistently sell his product around the clock. Gerard is following our templates and frameworks to plug-and-play all of these new tools into his business and will have this new funnel up and running in less than a week. From there, it’s the journey into paid advertising so that he can predictably and reliably find new customers all over the world that are going to love his product.
Niche: Lawyers
Founder: Gerard Groarke
Background
Before Ben and I started working together, he was spreading himself thin in all areas of his business; consulting, selling courses, providing free content and more. He had created courses in the past but could never really get them to sell consistently. He (like most business owners) didn’t know what he didn’t know and couldn’t figure out how to create the right marketing strategies to consistently make passive sales with his courses while he was focusing on his high-ticket consulting work.
The Results
When I met Ben, he told me his main goal was to have passive revenue coming in so he could escape the feast or famine of big consulting projects. For a solo consultant like Ben, every gig was do or die… If a client was late on payment, or if a deal fell through, it hurt his business far too much. He needed a way to stabilize his income, so he could escape the white-knuckle cycle of ups and downs. Passive courses revenue was exactly what he needed. Very quickly into the program, Ben started implementing the structures and frameworks that we teach and saw some very quick results. He was able to do $6k in the first couple months of launching his new low-ticket offer and has now done over $12k in passive organic sales from this $25 offer alone. Ben now doesn’t have to worry about where his next sale is coming from and has a growing list of PAYING customers that he can continue to remarket to with new offers, courses, and promotions. He’s also able to spend most of his time where it’s best spent – his high-ticket consulting work.
The Process
A week into the program, Ben was pissed. He had been trying for five years to figure this out, and in just a few days, things started to click (I think his exact words were, “F*** off, Seth.”). Then he got to work. He immediately understood how to structure his offers, create messaging that resonates with his audience and drives conversions, and how to put all of this into a sales funnel that is consistently driving sales into his business around the clock. He was a quick action-taker and implemented everything in the program very quickly to get some great results from his existing audience in no time. He has barely touched paid advertising and has been driving almost all of his traffic organically which shows how much potential he has with his courses.
Ben is now working on putting together new higher-ticket courses to sell to his existing customers to provide a bigger impact while increasing the lifetime value of each customer. We have also talked about possibly restructuring his high-ticket consulting offer into a more-scalable, less-draining coaching offer so he can turn these new customers into high-ticket clients, unlock true freedom in his business, and provide his expertise in the most efficient way possible.
Learn Wardley Mapping
Niche: Strategic Thinking
Founder: Ben Mosior
We Were Able To Increase Guy's Sales By 200% In 30 Days
I first reached out to guy because I could tell that there were some problem areas in his business that were costing him sales. I got on the phone with him and got a better understanding of how he was struggling with marketing to his audience and getting more people to buy his courses. At this time he was struggling with getting more people to buy his courses and he really wanted to grow.
Fast forward to today and Guy’s monthly revenue is up over 200% and he has a functioning cash machine that is making him money everyday without a whole lot of work. This frees up time for him to do the things he really cares about, like creating more content around the topic that he loves while interacting with his students and spending time with his wonderful family while he doesn’t have to worry about where his next sale is coming from.
We set Guy up with a high-converting funnel that turns complete strangers into paying customers like clockwork. He is focused on selling a $25 product and due to the magic of sales funnels his average order value is an incredible $55! Meaning he can spend $25 to acquire a customer and he knows that with every customer that comes through the door he makes $30 profit day-after-day. On top of that, there is consistent traffic coming in from Facebook ads which means sales are coming in at all hours of the day, on autopilot.
Not only is guy getting a consistent stream of new customers, he is getting more and more people into his business. These are people that are interested in his brand, his information and all of the incredible products that he has to offer. This means he is is building an even bigger raving fan-base around him and his expertise.
Niche: Historical Martial Arts
Founder: Guy Windsor
“I couldn’t be happier with working with Seth.”
How We Helped Michelle Revive Her Business
Before working with Staula, Michelle was ready to completely give up on her business. She had created the products and successfully sold them in the past but couldn’t figure out a way to grow her business and get her products out to the world.
The Results
Since joining the program and working with Staula, she has reignited her passion for her business and started to understand things in a whole different way. She quickly realized that if she wants to see consistent long-term results, she has to understand how to properly market her business. As she says “no one can market you like yourself”.
She has turned into her own best marketer and has a complete understanding of how to market her business. Aside from learning things like mastering her message, building funnels and creating copy, she now understands how to build a connection with her audience with integrity and authenticity by using something only she has – her own story.
The Process
Michelle has a whole suite of existing products and the first thing that we did was help her nail down a specific offer for a specific audience so that she could start to really scale something that she already knew was working.
She went through the program and created some really amazing content around herself, her journey and her products to build that strong connection with her audience.
She has now become her own best marketer and she has acquired the tech skills necessary to use the power of software and automation to grow her business. With her newly acquired expertise in marketing, she has shifted how she goes about creating content, ads and copy that turns visitors into long-time customers.
Rhythm Massage Development
Niche: Massage Therapy
Founder: Michelle Vassallo
How We Helped Eric "Put The Pieces Together"
Eric and his team had created multiple meditation products and had begun to shift their focus on their new subscription program. It had gotten a decent amount of traction but they were struggling to nail down a single marketing strategy to grow it.
He understood the importance of utilizing paid ads, email marketing and automation to grow his subscriber base but couldn’t quite figure out how to stitch things together to have them work in harmony.
The Results
Today, Eric has really started to understand his customers and has found his unique marketing angle which he has translated into his sales pages and funnel. He has been able to successfully tie things together to drive traffic to his funnel while capitalizing on every visitor.
He now sees a brighter future with this subscription offer because of the predictable and effective marketing strategy that he has in place.
The Process
Eric joined the program knowing that his main focus was going to be on his subscription offer ($5/month). We helped him create a funnel plan that utilizes his other products to provide the most value to his customers while increasing his average order value so that he is profitably acquiring customers that will stick around for a while.
Once the funnel plan was finalized, we worked with Eric to find his unique marketing angle that will help him stand out in a crowded marketplace.
With a funnel plan in place and his unique angle nailed down, Eric got to creating the sales pages, funnel, emails and ads that all work in harmony to bring in new, happy subscribers into his business.
meditatehere
Niche: Meditation
Founder: Eric Gerritsen
How We Helped Mike Transition Online
Before working with Staula, Mike was really struggling to sell his online courses. At his company, HeadStartPro, the majority of their revenue was coming from in-person training which is not only time-consuming but also due to the state of the world right now, impossible to conduct.
They already had the products created, they just couldn’t figure out how to get them in front of the right people so that they could make the transition online and build a successful online course business.
Mike had heard all of the buzz marketing words like funnels, ads, optimization and automation but never fully dove into the process of implementing these things into his own business – that’s where we came in.
The Results
Today, Mike has put everything in place to take his company to the point that it should’ve always been – an impactful, scalable online education brand that changes the lives of its students while putting money in the bank.
He has begun to fully understand the marketing fundamentals needed to create copy that turns eyeballs into dollars, sales funnels that will automate and optimize the sales process and automations that will make the most of every visitor.
Right now Mike is in the process of flooding his funnel with traffic through organic and paid methods, allowing him to reach people all over the world with his valuable information.
Since working with Staula, Mike says that he has gained a clear vision into better marketing his products and scaling his business and his favorite part about working with us has been our commitment to getting him results.
The Process
Mike decided to work with Staula because he knew that if he wanted to see some real growth in his business, he’d need the help of an expert to implement everything successfully.
Once Mike joined the program, we immediately got to work with him on creating a killer front-end-offer and sales funnel. Mike went through the program and started to better understand his market and target customer so that he could follow a proven framework to create sales pages that educate and convert complete strangers into paying customers.
With his newly acquired copywriting and funnel building skills, he is transitioning to paid advertising where he is creating ads that stand out, get attention from his target market and convert.
HeadStartPro
Niche: Sports Coaching
Founder: Mike Shaw
Imagine If You Had...
- A system that effortlessly turned new visitors into paying customers on autopilot
- Consistent, high-quality traffic of people that NEED your information to solve their biggest problems
- A system that takes the sales and marketing off of your plate and automated it so that you can focus on the things that you love to do
- A business that ran like clockwork and brought in sales consistently, without your immediate involvement
- Something that actually paid YOU to grow your email list, social channels and everywhere else
If your business ran like this, what would you do with that extra time and money? Take a vacation? Spend more time with your family? Reinvest it back into the business to become THE go-to expert in your industry? The possibilities are endless when you put these systems in place to make your business work for YOU rather than you working in your business.
If you are ready to turn your knowledge into a 7-figure business, click the button below to schedule a call with myself so we can help you create a business that works for you.